Marketing in a Digital World Online MOOC Course Overview
Marketing in a Digital World (Coursera) course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time.
You will be able to:
- Understand how particular digital tools are changing the development of products
- Explain how digital tools allow for a more active role in promotion activities and product distribution
- Understand the role of the customer in setting the price of goods and services through digital tools
This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
Marketing in a Digital World Coursera Course Syllabus
COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT
In this first module, you will become familiar with the course, your instructor, your classmates, and our learning environment. In this module, you will learn how new digital tools are enabling customers to take a more active role in developing and sharing products.
HOW DIGITAL TOOLS ARE CHANGING PROMOTION
In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.
HOW DIGITAL TOOLS ARE CHANGING PLACEMENT
In this module, you learn how new digital tools are altering the distribution of products and revolutionizing the retail landscape.
HOW DIGITAL TOOLS ARE CHANGING PRICE
In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.
Marketing in a Digital World University of Illinois Urbana-Champaign Teacher
- Aric Rindfleisch
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